Last updated: 18 June 2026
This Privacy Policy explains how Primeoutcome Group Limited (trading as GetMyPass) collects, uses, and protects your personal data when you use our website at getmypass.co.uk or when you enquire about or book a driving course through us.
1. Who we are
The data controller is Primeoutcome Group Limited (trading as GetMyPass), registered in England and Wales, company number 17176839. Our registered office is at 66 Paul Street, London, England, United Kingdom, EC2A 4NA.
You can contact us about data protection matters at: info@getmypass.co.uk.
2. Information we collect
We may collect and process the following categories of personal data:
- Information you provide to us – your name, email address, telephone number, postal address, driving experience and licence details, and course preferences when you make an enquiry or booking.
- Payment details – payment card details collected via Stripe, our payment processor. We do not store your full card number; Stripe handles payment security directly.
- Technical and usage data – your IP address, browser type and version, device information, pages visited, and the time and date of your visit. This data is collected automatically when you use our website.
- Cookie and tracking data – information collected through cookies and similar technologies, as described in Section 4 below.
3. How we use your information and our legal basis
| Purpose | Legal basis |
|---|---|
| Taking and managing your booking | Performance of a contract with you |
| Coordinating your course with the assigned instructor | Performance of a contract with you |
| Contacting you about your booking (confirmations, updates) | Performance of a contract / legitimate interests |
| Sending marketing communications (where you have consented) | Consent |
| Measuring and improving our advertising effectiveness | Consent (where required by PECR) |
| Complying with our legal and tax obligations | Legal obligation |
4. Cookies and tracking
Our website uses the following types of cookies:
- Essential cookies – necessary for the website to function. These are placed automatically and do not require your consent.
- Analytics cookies – we use Google Analytics (GA4) to understand how visitors use our site. These are placed only with your consent.
- Advertising cookies – we use Google Ads conversion tracking, which may store a Google click identifier (“gclid”) in a first-party cookie on your device. This is used to measure whether our advertising leads to bookings. These cookies are placed only with your consent.
Non-essential cookies (analytics and advertising) are used only with your consent, which you provide or withdraw via our cookie banner. You can change your preferences at any time by clicking the cookie settings link on our site.
5. Who we share your information with
We share personal data only where necessary:
- Stripe – our payment processor, to handle payment transactions securely.
- GoHighLevel – our CRM and communications platform, used to manage your booking enquiry and follow-up communications.
- The assigned driving instructor – we share only the information needed to deliver your lessons (your name, contact details, and course requirements).
- Google – for advertising measurement purposes, where you have consented to advertising cookies.
- Legal and regulatory authorities – where we are required by law to disclose information.
We do not sell your personal data to third parties.
6. Data retention
We keep your personal data for as long as is necessary for the purpose for which it was collected and to comply with our legal and tax obligations. When data is no longer required, we delete or anonymise it securely.
7. Your rights under UK GDPR
You have the following rights regarding your personal data:
- Right of access – to request a copy of the personal data we hold about you.
- Right to rectification – to ask us to correct inaccurate data.
- Right to erasure – to ask us to delete your data in certain circumstances.
- Right to restriction – to ask us to restrict how we process your data.
- Right to data portability – to receive your data in a structured, machine-readable format.
- Right to object – to object to processing based on legitimate interests or for direct marketing.
- Right to withdraw consent – where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, please contact us at info@getmypass.co.uk.
If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.
8. International transfers
Some of our service providers (including GoHighLevel and Google) may process data outside the United Kingdom or European Economic Area. Where this occurs, appropriate safeguards are in place (such as standard contractual clauses) to ensure your data receives equivalent protection.
9. Children
Our services are aimed at learner drivers and are not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe a child has provided us with their data without parental consent, please contact us so we can delete it.
10. Changes to this policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page shows when it was last revised. We encourage you to review this policy periodically.
11. Contact us
For any questions or requests relating to this Privacy Policy:
Email: info@getmypass.co.uk
Post: Primeoutcome Group Limited, 66 Paul Street, London, England,
United Kingdom, EC2A 4NA